Annzo Corporation: With Google places your business can appear on
the first page of search engines even without having a website. Learning the
key factors of Google places and optimizing them effectively to your Google
listings can really help your achieve your success in no time. If you are a
business that offers products or services in a particular area, it is very
important that your website is listed in Google Places. It has been researched
that almost“80% of all purchases are made within a 15 mile radius of where
people live.” If you accomplish expert sales even within 15 miles of your
radius, with that popularity of your services you can also pull people from
further areas as well.
Here are the seven most likely
Google Maps ranking elements that you will want to put some thought into before
submitting your listing:
Address: Often Google likes to display businesses that are closest
to the city center. So if you are a
mobile business try to get an address that is closest to the city’s core. For example, if you are a contractor or work
out of your home and your home address is not in that city then you may want to
get a P.O. Box that has an address and ZIP/Postal Code that correlates to the
city core, otherwise you may find your listing
is not ranking as well as you’d like.
NOTE: Make sure your contact address is consistent across the web. Don’t
have different sources showing different addresses for your business. Consistency is KEY when it comes to citations
in Google Maps.
Category: There is a ton of chatter about how to optimize
“Categories” in Google Maps, but I suggest you make sure you choose the most
relevant category for your business in the ‘choose category’ section. Getting this wrong can cause your local
listing to not show for the GEO keyword terms you would like.
Title/Business Name: Make sure you only use your DBA Doing Business
As Name when creating your Organization name.
Don’t listen to others that tell you to keyword load your Business Name
to try to get better rankings. That is
against Google Map’s Terms of Use. You
can still get great rankings being white hat.
Business Description: Make sure you have your product or service
keywords listed in your business description.
Now this is not as important as the Title, but it too is important. It is the equivalent of a website’s “meta
description” for SEO.
Content/Media: Add rich media to your local listings. Add photos & video, etc. Add before and after photos. Add video that demos your product or services
as well as add a video screen capture tutorial that offers value. It has been
proven that video helps convert more click-through then any other medium. NOTE:
If you don’t add your own rich media then Google may pull that data on your
business themselves from places like Flickr, Panoramio, YouTube, etc. and you
may not like the media they pull.
Therefore, it would be a good idea to go in and fill this section out to
the fullest ability which is currently 10 photos & 5 videos. Also, remember to watermark all your images
& videos before uploading them.
Coupons: Use them. This can be
what differentiates your business from other competition found in the local
listings. Not offering a Google coupon
is risking losing business to those businesses that are. It also gives you a great way to track your
sales generated from your local listing on Google. You can even create a XML Feed for your
Google Maps Coupons and have them upload to be different every day, week, or
season. It’s a great way to have fun
with timely promotions. NOTE: If you
have coupons listed on other local listings, make sure you make them different
so you can track them all properly. This
feature will become even more useful if Google starts releasing their Coupon
Search feature again.
Double Listings: Don’t do it.
Make sure you only have one G-Maps listing.
You don’t want to lose your listing over something so ridiculous. People can easily report and flag your
listing, I know I would if you were my competition and I saw you putting up
Google Maps SPAM.
Annzo Corporation is a Toronto based White Hat SEO (Search Engine Optimization) Company. Our SEO Experts provide Guaranteed Google top 10 ranking results to World Wide Clients. Annzo Corporation also provides local search optimization & Google Maps Listing services to clients all over USA & Canada. Our local SEO experts will bring our clients to the first page of Google.




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