Wednesday, 21 November 2012

Google Places can help you getting on first page


Annzo Corporation: With Google places your business can appear on the first page of search engines even without having a website. Learning the key factors of Google places and optimizing them effectively to your Google listings can really help your achieve your success in no time. If you are a business that offers products or services in a particular area, it is very important that your website is listed in Google Places. It has been researched that almost“80% of all purchases are made within a 15 mile radius of where people live.” If you accomplish expert sales even within 15 miles of your radius, with that popularity of your services you can also pull people from further areas as well.
Here are the seven most likely Google Maps ranking elements that you will want to put some thought into before submitting your listing:

Address: Often Google likes to display businesses that are closest to the city center.  So if you are a mobile business try to get an address that is closest to the city’s core.  For example, if you are a contractor or work out of your home and your home address is not in that city then you may want to get a P.O. Box that has an address and ZIP/Postal Code that correlates to the city core, otherwise you may find your listing  is not ranking as well as you’d like.  NOTE: Make sure your contact address is consistent across the web. Don’t have different sources showing different addresses for your business.  Consistency is KEY when it comes to citations in Google Maps.

Category: There is a ton of chatter about how to optimize “Categories” in Google Maps, but I suggest you make sure you choose the most relevant category for your business in the ‘choose category’ section.  Getting this wrong can cause your local listing to not show for the GEO keyword terms you would like.
Title/Business Name: Make sure you only use your DBA Doing Business As Name when creating your Organization name.  Don’t listen to others that tell you to keyword load your Business Name to try to get better rankings.  That is against Google Map’s Terms of Use.   You can still get great rankings being white hat.
Business Description: Make sure you have your product or service keywords listed in your business description.  Now this is not as important as the Title, but it too is important.  It is the equivalent of a website’s “meta description” for SEO.
Content/Media: Add rich media to your local listings.  Add photos & video, etc.  Add before and after photos.  Add video that demos your product or services as well as add a video screen capture tutorial that offers value. It has been proven that video helps convert more click-through then any other medium. NOTE: If you don’t add your own rich media then Google may pull that data on your business themselves from places like Flickr, Panoramio, YouTube, etc. and you may not like the media they pull.  Therefore, it would be a good idea to go in and fill this section out to the fullest ability which is currently 10 photos & 5 videos.  Also, remember to watermark all your images & videos before uploading them.
Coupons: Use them. This can be what differentiates your business from other competition found in the local listings.  Not offering a Google coupon is risking losing business to those businesses that are.  It also gives you a great way to track your sales generated from your local listing on Google.  You can even create a XML Feed for your Google Maps Coupons and have them upload to be different every day, week, or season.  It’s a great way to have fun with timely promotions.  NOTE: If you have coupons listed on other local listings, make sure you make them different so you can track them all properly.  This feature will become even more useful if Google starts releasing their Coupon Search feature again.
Double Listings: Don’t do it. Make sure you only have one G-Maps listing.  You don’t want to lose your listing over something so ridiculous.  People can easily report and flag your listing, I know I would if you were my competition and I saw you putting up Google Maps SPAM.

Annzo Corporation is a Toronto based White Hat SEO (Search Engine Optimization) Company. Our SEO Experts provide Guaranteed Google top 10 ranking results to World Wide Clients. Annzo Corporation also provides local search optimization & Google Maps Listing services to clients all over USA & Canada. Our local SEO experts will bring our clients to the first page of Google.


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